Do you aim for your event to reach beyond a local audience? There’s one powerful step you shouldn’t overlook: invite foreign media to cover your event.
Getting international coverage isn’t just about prestige. It’s a strategic way to build your brand’s credibility, spark investor interest, and create ripple effects far beyond your borders.
At RadVoice Indonesia, we’ve seen how the right media coverage can turn a local story into a global conversation.
In this article, we’ll walk you through simple, actionable steps to invite foreign media to your event, and get them to say yes.
Why You Should Invite Foreign Media to Cover Your Event
RadVoice has learned that international media coverage isn’t just about getting seen. It’s about building the right kind of presence on a global stage.
Here’s why it’s a move worth making:
Boost Global Visibility
To invite foreign media is to give your story the chance to reach new and broader markets.
Global media today operates in a highly connected way.
According to Sandpiper Communications, a story that starts in one country can quickly gain traction worldwide, often with local journalists’ contributions to offer deeper, more relevant perspectives.
When a well-known international outlet covers your event, it adds extra weight and credibility to your message, far beyond your home country.
Strengthen Brand Credibility
When a foreign journalist covers your event, it acts as third-party validation.
Coverage in overseas publications shows that your brand is relevant beyond local borders, building trust with both domestic and global audiences.
Attract Global Partners and Investors
International media exposure can be a magnet for potential investors or business partners.
The article becomes a reference point, something you can include in pitch decks or partnership proposals to boost your credibility.
How to Invite Foreign Media to Cover Your Event
Getting featured in international media takes more than luck; it takes planning.
Here’s how we did it when supporting Amartha, an Indonesian financial technology company, at their forum in Bali:
Do Your Research: Target the Right Journalists
Start by listing relevant foreign media outlets and journalists who cover your industry, whether it’s tech, finance, or sustainability.
Look at their past work and audience reach. With the right match, you’ll increase your chances of getting covered.
Write a Personalized Invitation
Send a warm, customized message by using their name. Briefly introduce the event and explain why it could be valuable for their readers.
On LinkedIn, wait until you’ve connected before messaging. Keep the tone friendly yet professional, and avoid sounding too formal.
Follow Up Politely
If you haven’t heard back after three days, it’s fine to send a short reminder. Highlight the value of the story and make it easy for them to say yes.
For example: “Just checking in in case this opportunity slipped through. We would love to have you join us for this exclusive event.”
Consistency and courtesy can go a long way in building long-term media relationships.
Include Helpful Supporting Data
Invite foreign media to cover your event by attaching key numbers like past attendee figures, social media reach, or relevant success stories.
This helps journalists assess the story’s potential and relevance to current global trends.
Summary
Choosing to invite foreign media to cover your event can be a powerful step in expanding your visibility, boosting credibility, and unlocking new global opportunities.
With the right approach: clear research, a personal touch, polite follow-ups, and solid data, you can turn your next event into a story worth telling around the world.
Thinking about reaching foreign media for your next event or campaign? Let’s talk! RadVoice is here to help.
