For those living in large cities across Indonesia, Madura grocery stalls (also known as warung Madura) are likely a familiar part of daily life.
Known for being open 24/7 and offering various services such as snacks, beverages, household items, and even phone credit, these stalls are dedicated to serving customers without regard for time.
Behind their simplicity, Madura grocery stalls embody values that are highly relevant in the field of media relations.
The Art of Media Relations from Madura Grocery Stalls
RadVoice Indonesia explores the lessons we can learn from Madura grocery stalls when building relationships with the media.
24/7 Responsiveness, but Still Maintain Well-Being
One defining feature of Madura grocery stalls is their responsiveness.
According to CNBC Indonesia, these stalls are always open whenever we need them. This reflects the importance of quick responses in media relations.
Journalists often work with tight deadlines, and when they reach out to PR teams, a swift response can determine whether a brand gets coverage or not.
It’s not uncommon for them to contact teams at night or on weekends for fact-checking or to request sources.
However, behind the “always ready” spirit, it is essential to maintain health and work-life balance. Working 24/7 doesn’t mean being online without rest.
The solution: Build a team that supports each other, create a shift schedule, and use tools that offer automated replies when offline.
This ensures you stay alert without compromising the team’s well-being.
Flexible and Adaptive
Each media outlet has its style and needs. Effective PR professionals are those who can adapt to the characteristics of these media outlets.
That can be achieved by:
- Adjusting the format and tone of press releases to match the media’s editorial style.
- Providing quotes or perspectives relevant to the news context.
- Offering data or visuals in a format that fits the media’s presentation style.
- Being ready to suggest alternative sources or angles when requested.
This adaptability will make cooperation easier and increase the chances of media coverage.
Having an Abundance of Information
Madura grocery stalls are also known for their wide range of offerings, according to local publication Radar Madura.
Similarly, PR professionals need to have a variety of communication materials ready to be used.
Just like a Madura grocery stall with a well-stocked inventory, PR teams must be prepared with various communication materials that the media might need.
Some essential materials include:
- Press releases (both long and short versions);
- Source profiles (in two languages if necessary);
- Official statements from relevant parties;
- Visual documentation (photos and videos);
- Infographics or supporting data, and/or;
- Annual reports or company profiles.
Having an up-to-date and easily accessible press kit will be incredibly helpful when responding to urgent media requests.
Consistency and Reliability
Trust is built through consistency. Imagine if a Madura grocery stall suddenly closed unexpectedly, it would disappoint loyal customers.
The same applies to PR. The media will rely on you if you consistently respond quickly, provide accurate information, and remain available when needed.
Don’t make promises you can’t keep. It’s better to be honest about time constraints and the type of information you can provide, but still be present and offer assistance.
Close Relationships with “Regular Customers” (re: Media)
Madura grocery stalls build loyal customer bases because the sellers are friendly and know their customers.
Similarly, PR professionals need to maintain long-term relationships with journalists, not just reach out when exposure is needed.
Engage with them outside of work-related matters, send useful insights, or simply thank them when a report is published. A warm relationship will strengthen trust.
Low Profile, Yet Effective
Without heavy promotion, Madura grocery stalls remain well-known. Similarly, PR can be effective without being overly visible.
Being a responsive, friendly, and reputable point of contact can be a powerful strength in building brand credibility.
Once your reputation is established, journalists will approach you on their own, knowing they can rely on you without the need for excessive promotion.
If you aim to build a solid reputation with the media, RadVoice is ready to help enhance your role as a trusted and professional point of contact.
Summary
Madura grocery stalls offer valuable lessons in building strong and sustainable relationships, including in media relations.
From responsiveness and flexibility to reliability, these principles can serve as inspiration for fostering healthy relationships with the media. However, remember to maintain health and share responsibilities within the team to ensure optimal performance.
With a personal approach, readiness with various materials, and adaptability to the media’s needs, PR teams can become strategic partners that are always in demand.
This article was first published in Indonesian on 14 April 2025.
