If you’re introducing a new product, promoting a service, or simply raising brand awareness, creating a media kit is one of the most effective ways to support your public relations strategy.
At RadVoice Indonesia, we understand how important it is for brands to communicate clearly and professionally, especially when engaging with the media.
We’ve studied industry best practices and observed how a well-prepared media kit can help a brand build trust, attract opportunities, and stand out from the crowd.
That’s why we put together this guide, to help fellow communicators and brand teams navigate the essentials of creating a media kit that works.
Why Creating a Media Kit Matters
A media kit (or press kit) is a collection of essential information that helps reporters quickly understand and cover your brand or announcement.
In marketing, it serves as a go-to resource for anyone (journalists, partners, or potential investors) who needs accurate, up-to-date details about your company.
According to Cision, a media kit gives reporters the necessary background so they can cover your story on short notice.
In today’s fast-paced media landscape, information has to be accessible and on point.
Creating a media kit ensures that journalists, partners, or potential clients can find everything they need quickly.
A solid media kit helps you:
- Introduce your brand or new product with confidence;
- Provide verified, easy-to-use information for media use;
- Showcase your story, visuals, and impact in one clean format;
- Open doors for collaboration, investment, or sponsorship.
From our experience supporting local and international clients, we know that creating a media kit the right way can spark long-term business relationships.
What to Include When Creating a Media Kit
According to Indeed, when creating a media kit, it’s important to focus on clarity, relevance, and ease of use.
A great media kit isn’t just a collection of files. It’s a well-organized resource that helps others understand your brand and share your story accurately.
Here’s what to include to make yours stand out.
Company Overview: Tell Your Story
Start by briefly sharing who you are, what you do, and why you do it. This is often called a company boilerplate.
Keep it between 50–100 words, and make sure it’s aligned with your current branding.
Example:
Founded in 2021, GreenGlow is an eco-conscious skincare brand based in Jakarta, offering plant-based solutions for sensitive skin. With over 200 stockists across Southeast Asia, our mission is to make natural skincare more accessible and transparent.
Updated and Accurate Information
When creating a media kit, accuracy is non-negotiable. Outdated facts can hurt your credibility. Make sure all details reflect your most recent achievements or campaigns.
Example:
In Q1 2025, we experienced 120% growth in online sales, following the launch of our GlowShield serum.
Visual Assets in High Resolution
Provide downloadable, high-resolution images that media can use easily. This includes:
- Your brand logo (in PNG and vector format);
- Product photos with plain backgrounds;
- Lifestyle images showing your product in use;
- Headshots of key team members.
Don’t forget to organize them properly. Poor-quality visuals are one of the most common mistakes we’ve seen.
Contact Details
Make it easy for people to reach out. Include names, emails, phone numbers, and links to your website or social media.
Extra Tips for Creating a Media Kit That Works
Highlight Key Team Members
Media and partners often want to know the people behind the brand. Include bios and headshots of your founder or core team, especially if they’ll be quoted or interviewed.
Add a Fact Sheet
Bullet points are your best friend here. Include figures like the year you were founded, number of users, big milestones, or awards received. Keep it short, scannable, and relevant.
Organize It Thoughtfully
Whether you’re using a Google Drive folder, a PDF file, or a press page on your website, keep the layout clean and intuitive. The goal of creating a media kit is to make things easier, not more confusing.
Need support in creating a media kit that reflects your brand’s voice and goals? RadVoice is here to help.
Summary
Creating a media kit is a powerful way to boost your public relations efforts.
It helps journalists, partners, and potential investors access accurate and well-organized information about your brand quickly.
A strong media kit includes a clear company overview, updated facts, high-quality visuals, press contact details, and bios of key team members.
This article was adapted from two separate pieces on media kits and press kits, which were first published in Indonesian in December 2023 and April 2025.
